As a salesperson or business owner, you’re probably quite busy every day just keeping up on accounts and following up on new leads. It can be hard enough to remember to update contact information much less anything else about a business that you rely on for sales or one you hope to develop. But it is extremely important for you to spend some time regularly going through accounts, making a plan to not only update contact information but do what you can to make the whole experience more personalized. Most of the sales process is built on the traditional model
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