Are You Crystal Clear On Your Aim?

To recap from our last blog, the seven specific areas you need to consider in your franchise prototype process are:

  1. Primary Aim
  2. Strategic Objectives
  3. Organizational Strategy
  4. Management Strategy
  5. People Strategy
  6. Marketing Strategy
  7. Systems Strategy

In today’s lesson, we are going to cover the first three areas, which will lay the foundation for your business to achieve the ultimate pinnacle of success.

Primary Aim
It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business and you need to think about what you want out of life.

What do you dream about? How do you see your success unfolding?

Knowing and understanding these things will give you the momentum to get started on your entrepreneur journey and the stamina to see it through. Even take a minute to write them down and tape them to your desk for a constant reminder of what you’re aiming for.

Strategic Objectives
These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here are a couple of the most popular:

  • Money:  Setting monetary goals is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to find adjustments to help meet this goal.
  • Worthy Opportunities:  When considering strategic partnerships and other business opportunities you need to think about whether or not they will help you reach your primary aim. Those that will are the best opportunities to seriously consider.

The key in setting standards and goals is not to limit you or stress yourself out. You need to find some quantifiable things you can use to measure your progress toward your primary aim. These are just two suggestions, but make sure no matter what standards you set that you are paying attention to the details, as these form the backbone and blueprint to your master growth plans and they are one of the biggest keys to your success.

Organizational Strategy
The strength of your organizational structure can make or break your business, so it’s important to take the time to put together a solid structure for your business to grow from. Generally, a company is organized around the roles and responsibilities that need to be taken care of on a daily basis and the personalities that need to fulfill those roles.

No matter what roles and responsibilities you’ve defined for your employees, you must always keep your personal primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company, it will be easy to set up a team position structure or organizational hierarchy that will work.

Don’t forget to put together position contracts. Your employees should sign a statement of their roles and responsibilities. This helps keep the division of labor clear for you, the employee and other employees/vendors or other individuals, instills accountability, and eliminates redundant, duplicate efforts to maximize team collaboration.

You can see how these areas all work together to form a solid foundation on which to build your business. If you need help defining any of these areas, you can check out the business building resources and tools of our client attraction e-Marketing system and speak with one of our revenue growth acceleration and customer experience strategists today.

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