Blog

Protect Your Brand and Preserve Your Reputation or Else!

In today’s increasingly competitive marketplace, small businesses must be quicker, more agile, and far more creative to adapt, respond, and effectively meet customers’ ever-changing preferences and demands. Customers and prospects of the Digital Information Age are more knowledgeable than ever before. Unfortunately, customers are also more fickle, too.  Did you know that an unsatisfied customer will tell 9 to 15 people about her bad, frustrating experience?   One can only imagine how that number has increased exponentially as a result of the world’s newfound addiction to the social networking phenomenon…As you’re reading this blog, you better not have any of your

Continue Reading »

How to Master Your Morning Routine

The other day I read “6 Things You Should Never Do First Thing in the Morning” by Jeff Haden in Inc., who is one of my favorite authors in that magazine. Here are the highlights of recommended key things not to do as part of your morning routine: 1. Don’t plan out your day. Trying to plan your work first thing in the morning or when you get to work can have unintended consequences resulting in a complete waste of time.  The mere act of doing this results in stress and anxiety as your list piles up.  As you rush to finish the list

Continue Reading »

Your Brand’s Extinction May Be Closer Than You Think

You may have seen recently that Elon Musk’s Tesla will be joining the S&P 500 by the end of the year.  This announcement reminded me of a pivotal Executive Briefing that I had read entitled Creative Destruction Whips Through Corporate America by Innosight, a leading consulting firm focused on global strategy and innovation.  This report came to mind because it reveals that the average lifespan of companies in the large-cap S&P 500 Index is significantly shrinking: As far back as 1964, the average tenure of firms in the S&P was 33 years. Recently in 2016, that number shortened to just

Continue Reading »

High-Quality Customer Experiences Equals Higher Stock Returns!

The CFI Group, an Ann Arbor, MI think tank focused on customer satisfaction and feedback analytics, occasionally releases research findings showing that the level of a publicly-traded company’s customer satisfaction directly correlates to the firm’s stock price. For one of its studies, the CFI Group managed and tracked a portfolio of stocks based on their performance in the American Customer Satisfaction Index (ACSI) and the National Customer Satisfaction Index UK (NCSI-UK). The portfolio results were then compared to the benchmark S&P 500 in the case of U.S. companies and the FTSE 100 for firms in the United Kingdom.    Overall,

Continue Reading »

Accelerate New Hire Onboarding and Ramp Up with RevSherpas

As small to mid-sized businesses look to grow market share or enter new markets, they often hire new staff.  Many times, though, the addition of more personnel does not always lead to more work getting done overall, less workload for others, enhanced client service, or better territory coverage.  The reason for these unanticipated, unintended, and unfortunate consequences is that firms’ technology infrastructure, or lack thereof, impedes employee productivity and progress as the organization grows. In particular, companies without a leading-edge CRM system in place experience significant challenges when onboarding new employees.  After all, learning a new role and a new

Continue Reading »