Solidify Your Foundation And Soar

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If done well, these three areas will help you build a solid foundation for you business. Let’s talk about each one of these for just a minute. Innovation Innovation should not be confused with creativity, which is the expression of ideas.  Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be

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To Supersize, First Systematize

The biggest area of turn-key businesses is franchise. There is a franchise for every industry in the world.  Plus, they are fairly easy to acquire and come with practically a pop out of the box pre-assembled system. McDonald’s is a prime example. In fact, a “supersized” example with $136 billion in market cap as of April 24, 2020. Today, there are a few topics we’ll explore: Business Format Franchise The Franchise Prototype Franchise Prototype Standards Business Format Franchise The business format franchise came from an earlier model called the “trade name” franchise. The big change was in the rights. During

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5 Keys to Mesmerizing Marketing Campaigns

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define Your Unique Selling Proposition (USP) Take the time to ask yourself

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Top-tier Ad Campaign Tips To Do Today

You don’t have to be Don Draper or work on Madison Avenue to formulate and utilize high-quality advertising that consistently generates interest and grows your business. Most successful business owners use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high-impact (and, often, high-priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll

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Solid PR Generates Fast Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, e-zines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media. Here are the

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