Insights

Get Rid of Lackluster Sales Results Once and For All!

Many business owners struggle with sales. Perhaps you’re one of them? Let’s face it, not all entrepreneurs realized when they started their business venture that selling would be such a critical skill for them to grow their business, agency, or practice. If you’ve recently encountered a sales slowdown, what should you do?  Should you start posting or advertising on the en-vogue social media platform of the month?  It’s safe to say that’s probably not going to be your long-term solution. That being said, what are your options? While many will likely steer you down one path or another (usually the

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CEOs Are Bullish About the Comeback of the Global Economy – Are You?

The comeback of the global economy is underway!  Don’t believe me?  Check out the PwC 24th Annual Global CEO Report. Below are some highlights from the results of the PwC survey in which 5,050 CEOs participated in Jan. and Feb. of 2021: 76% of surveyed CEOs are projecting that the global economy will improve in the next 12 months If that seems bullish, it is…In fact, it’s the highest sense of optimism expressed in the survey over the past decade.  Moreover, it’s almost 20% higher than the previously recorded survey high.  CEOs are more optimistic than ever about a global

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Revealed! How and Why to Improve Employee Engagement in Your Workplace!

It’s been a full year for a lot of us working from home. In the beginning, it was all new and exciting and unusual, and we weren’t sure what to make of it. But a year later? Many of us are worn out by the dual-duty that we’ve been doing, especially if we have kids or other family members at home with us. And it can be hard to keep working without connecting in person with your co-workers. There were lunches and meetings and other times to look forward to. Unfortunately, that’s led to a reduction in engagement, and employees

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Is Your Target Customer Crystal Clear?

The purpose of today’s blog is to expound upon why it’s so important for your business to clearly identify your target customer, and how it will enable you to build the business you’ve always dreamed of having. Your target customer is the customer who shares your passion for your product or service. These are customers who want what you offer… instead of just need what you offer. They don’t just use your product or service, they love it. They don’t just purchase what you sell; they actually feel they couldn’t live without it. Your target customer will result in fewer

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