Insights

CEOs Are Bullish About the Comeback of the Global Economy – Are You?

The comeback of the global economy is underway!  Don’t believe me?  Check out the PwC 24th Annual Global CEO Report. Below are some highlights from the results of the PwC survey in which 5,050 CEOs participated in Jan. and Feb. of 2021: 76% of surveyed CEOs are projecting that the global economy will improve in the next 12 months If that seems bullish, it is…In fact, it’s the highest sense of optimism expressed in the survey over the past decade.  Moreover, it’s almost 20% higher than the previously recorded survey high.  CEOs are more optimistic than ever about a global

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Revealed! How and Why to Improve Employee Engagement in Your Workplace!

It’s been a full year for a lot of us working from home. In the beginning, it was all new and exciting and unusual, and we weren’t sure what to make of it. But a year later? Many of us are worn out by the dual-duty that we’ve been doing, especially if we have kids or other family members at home with us. And it can be hard to keep working without connecting in person with your co-workers. There were lunches and meetings and other times to look forward to. Unfortunately, that’s led to a reduction in engagement, and employees

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Is Your Target Customer Crystal Clear?

The purpose of today’s blog is to expound upon why it’s so important for your business to clearly identify your target customer, and how it will enable you to build the business you’ve always dreamed of having. Your target customer is the customer who shares your passion for your product or service. These are customers who want what you offer… instead of just need what you offer. They don’t just use your product or service, they love it. They don’t just purchase what you sell; they actually feel they couldn’t live without it. Your target customer will result in fewer

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The Key Missing Ingredient in Your Marketing Messaging

Every business needs what is known as a “USP.” That stands for Unique Selling Proposition and it represents the single biggest benefit your business offers that your competition doesn’t. If you don’t have a USP, or you don’t articulate the one you do have, then you’re lucky if you get any business at all. In fact, most businesses don’t communicate ANY benefits that differentiate themselves from their competitors. This is a HUGE mistake when they attempt any sort of marketing! When they’re trying to attract new customers, by not stating their distinctive advantage, they’re indirectly saying, “Give me your business

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