Insights

Is Your Target Customer Crystal Clear?

The purpose of today’s blog is to expound upon why it’s so important for your business to clearly identify your target customer, and how it will enable you to build the business you’ve always dreamed of having. Your target customer is the customer who shares your passion for your product or service. These are customers who want what you offer… instead of just need what you offer. They don’t just use your product or service, they love it. They don’t just purchase what you sell; they actually feel they couldn’t live without it. Your target customer will result in fewer

Continue Reading »

The Key Missing Ingredient in Your Marketing Messaging

Every business needs what is known as a “USP.” That stands for Unique Selling Proposition and it represents the single biggest benefit your business offers that your competition doesn’t. If you don’t have a USP, or you don’t articulate the one you do have, then you’re lucky if you get any business at all. In fact, most businesses don’t communicate ANY benefits that differentiate themselves from their competitors. This is a HUGE mistake when they attempt any sort of marketing! When they’re trying to attract new customers, by not stating their distinctive advantage, they’re indirectly saying, “Give me your business

Continue Reading »

The Three Most Important Business Fundamentals to Thrive

“Forget about the crowds, the size of the school, their fancy uniforms, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.”  – “Hoosiers” Coach Norman Dale played by Gene Hackman. In the small business arena, there are three fundamentals every business MUST have in place to not only survive but also THRIVE. First, your business must stand out from the crowd, and it must be “unique.” You MUST establish an all-important market-dominating position. Second, your business must offer extraordinary and exceptional value. Your prospects, no matter who they are or what

Continue Reading »

What Every Entrepreneur Ought to Know About Mindset Mastery

As a kid growing up in Atlanta, I was a huge fan of the baseball team, the Atlanta Braves.  One of my childhood heroes was former Hall of Fame pitcher and current FOX and MLB Network announcer, John Smoltz.  Even though Smoltz was one of the best post-season pitchers of all-time and one of the few to dominate as both a starting pitcher and closer, he did experience some ups and downs early on in his career. It turns out a pivotal moment in his turnaround was to partner with a sports psychologist to make some mental adjustments to boost

Continue Reading »