“Forget about the crowds, the size of the school, their fancy uniforms, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.” – “Hoosiers” Coach Norman Dale played by Gene Hackman. In the small business arena, there are three fundamentals every business MUST have in place to not only survive but also THRIVE. First, your business must stand out from the crowd, and it must be “unique.” You MUST establish an all-important market-dominating position. Second, your business must offer extraordinary and exceptional value. Your prospects, no matter who they are or what
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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