Insights

The Three Most Important Business Fundamentals to Thrive

“Forget about the crowds, the size of the school, their fancy uniforms, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.”  – “Hoosiers” Coach Norman Dale played by Gene Hackman. In the small business arena, there are three fundamentals every business MUST have in place to not only survive but also THRIVE. First, your business must stand out from the crowd, and it must be “unique.” You MUST establish an all-important market-dominating position. Second, your business must offer extraordinary and exceptional value. Your prospects, no matter who they are or what

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What Every Entrepreneur Ought to Know About Mindset Mastery

As a kid growing up in Atlanta, I was a huge fan of the baseball team, the Atlanta Braves.  One of my childhood heroes was former Hall of Fame pitcher and current FOX and MLB Network announcer, John Smoltz.  Even though Smoltz was one of the best post-season pitchers of all-time and one of the few to dominate as both a starting pitcher and closer, he did experience some ups and downs early on in his career. It turns out a pivotal moment in his turnaround was to partner with a sports psychologist to make some mental adjustments to boost

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Protect Your Brand and Preserve Your Reputation or Else!

In today’s increasingly competitive marketplace, small businesses must be quicker, more agile, and far more creative to adapt, respond, and effectively meet customers’ ever-changing preferences and demands. Customers and prospects of the Digital Information Age are more knowledgeable than ever before. Unfortunately, customers are also more fickle, too.  Did you know that an unsatisfied customer will tell 9 to 15 people about her bad, frustrating experience?   One can only imagine how that number has increased exponentially as a result of the world’s newfound addiction to the social networking phenomenon…As you’re reading this blog, you better not have any of your

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How to Master Your Morning Routine

The other day I read “6 Things You Should Never Do First Thing in the Morning” by Jeff Haden in Inc., who is one of my favorite authors in that magazine. Here are the highlights of recommended key things not to do as part of your morning routine: 1. Don’t plan out your day. Trying to plan your work first thing in the morning or when you get to work can have unintended consequences resulting in a complete waste of time.  The mere act of doing this results in stress and anxiety as your list piles up.  As you rush to finish the list

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Your Brand’s Extinction May Be Closer Than You Think

You may have seen recently that Elon Musk’s Tesla will be joining the S&P 500 by the end of the year.  This announcement reminded me of a pivotal Executive Briefing that I had read entitled Creative Destruction Whips Through Corporate America by Innosight, a leading consulting firm focused on global strategy and innovation.  This report came to mind because it reveals that the average lifespan of companies in the large-cap S&P 500 Index is significantly shrinking: As far back as 1964, the average tenure of firms in the S&P was 33 years. Recently in 2016, that number shortened to just

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