Tag: Digital Transformation

Stop Wasting Your Marketing Budget!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

As a result, you have an audience to market to and they generate an added value from their current base.

So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success.

LV = (P x F) x N – MC

Here’s what it all means:

  • LV is the lifetime value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)

Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.

So, here’s your step-by-step process:

  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.

If you need help working through this process, check out our FREE test drive for the most comprehensive system of small business marketing tools and resources.

Houston-Based RevSherpas LLC Announces New Strategic Consultancy for Small Business Owners

Global CRM strategic advisor and author launches boutique customer experience management consulting agency to aid in the adaptation of more remote business operations

HOUSTON, Texas, May 20, 2020 (SEND2PRESS NEWSWIRE) — As many small businesses face uncertainty surrounding restructuring and are being forced into new operating paradigms like remote commerce, one consulting firm has launched to fill the desperate need of a revenue growth acceleration strategic advisor.

As a new consulting and coaching agency, RevSherpas LLC aims to assist business owners by utilizing their deep experience in strategic customer relationship management (“CRM”) and customer experience (“CX”) transformation to deepen client loyalty and elevate business performance.  The Houston-based agency is now offering consultations and services through remote servicing via phone, video conferencing, and screen shares. Unlike other generalist consulting firms, all service offerings specialize in advancing the customer experience and CRM systems and processes for companies.

Founder Kevin Wessels leads the company with 10+ years of strategic sales and marketing consulting experience. His expertise focuses on accelerating revenue growth and optimizing cash flow for business owners via customer engagement strategies and tactics in client attraction, acquisition, retention, and reactivation. Proficient in Spanish, he is also uniquely qualified to serve a vast array of clients with unique customer bases.

We specialize in helping business owners or sales and marketing executives overcome the myriad challenges currently presenting themselves during this COVID-19 epidemic,” states company founder Kevin Wessels. “Our mission of being client-focused is something we stand by.”

He adds, “Not a day goes by without small businesses closing and global brands adjusting their future quarterly – even annual earnings forecasts significantly down due to widespread supply chain disruptions and dampening customer demand. We have the tools in place to address these challenges head on.”

RevSherpas’ goal is to support business owners and marketing executives who need to overcome the specific challenges presenting themselves in the wake of the current pandemic. They help their clients achieve the aforementioned benefits in order for their companies to be sustainable, adaptive, and excel in a more remote environment.

About the Company:
RevSherpas LLC is a Houston, Texas-based boutique consulting agency focused on educating, empowering, and enabling small to mid-sized businesses to exponentially outperform in any economy, transform from industry laggards to leaders, and dominate their competition. The company’s customer experience consulting and business elevation coaching services accelerate revenue growth and increase client retention for business owners, CMOs, and CIOs throughout the US, Canada, and Latin America.

For more information regarding RevSherpas, please contact Founder & Managing Director, Kevin Wessels directly at 1-800-569-1374 or via email at kevin@revsherpas.com.

To learn more about the company and the remote consulting services being offered, please visit https://revsherpas.com for more details.