The purpose of today’s blog is to expound upon why it’s so important for your business to clearly identify your target customer, and how it will enable you to build the business you’ve always dreamed of having.
Your target customer is the customer who shares your passion for your product or service. These are customers who want what you offer… instead of just need what you offer. They don’t just use your product or service, they love it. They don’t just purchase what you sell; they actually feel they couldn’t live without it.
Your target customer will result in fewer returns and complaints. They’re thrilled with you and your business. They buy from you today, and they’ll keep buying from you tomorrow. They’ll demand you create additional products and services for them to buy… since they trust you and know you have their best interests at heart. They’ll tell their friends and family all about you and encourage them to do business with you.
Perhaps best of all, they’ll spend more money with you over their lifetime than your average customer will. Your target customers will provide your business with tons of referrals… and they’ll offer you unsolicited testimonials. They’ll post their praise about you and your business on social networking sites… which garners you free publicity.
When you identify your target customer, you find yourself loving what you do. The end result is you begin to work less and start earning more—a lot more. This exponentially impacts your business long term. It positively impacts all future products or services you develop. It impacts the customer service that your clients receive. Plus, it impacts all of your marketing and sales efforts, especially when you begin to develop your marketing materials and sales scripts.
In closing, knowing and understanding exactly who your target market and target customer are plays a vital role in building a successful business.
For even more proven small business marketing and sale tips and insights, be sure to also connect and stay in touch with us onLinkedInand Twitter.
Every business needs what is known as a “USP.” That stands for Unique Selling Proposition and it represents the single biggest benefit your business offers that your competition doesn’t. If you don’t have a USP, or you don’t articulate the one you do have, then you’re lucky if you get any business at all.
In fact, most businesses don’t communicate ANY benefits that differentiate themselves from their competitors. This is a HUGE mistake when they attempt any sort of marketing! When they’re trying to attract new customers, by not stating their distinctive advantage, they’re indirectly saying, “Give me your business instead of to my competitors, even though I have nothing special to offer you.” Why would businesses do that? If you cannot give your prospects a better reason to buy from you, they’re likely not going to transfer their business over to you.
Once you create your USP, it becomes the centerpiece for all of your marketing initiatives. It helps you stay passionate and focused on the objectives of your business, and, in the process, separates you from all others in your industry. When you can identify your target customers, understand how they think before they think it, create a compelling message that resonates with them on an emotional level, and compels them to take a specific action, you will be able to instantly increase the number of leads you attract to your business. And not just any leads, but highly qualified leads ready to buy what you sell.
You will attract these targeted prospects in droves, and begin to make more money than ever before. And maybe best of all, you’ll work fewer hours in the process. This is how you work smarter, not harder! Now, I bet the lightbulbs are really going off and I have your complete, undivided attention, right?
The great thing about creating compelling messages is they come with a host of benefits for your business. It communicates to your target customer exactly what you do, and how you do it, in a highly enticing and more relatable way. Your message now emphasizes the benefits of your product or service instead of its features. Plus, your message now resonates with your prospects on an emotional level. And you immediately begin to attract highly qualified leads that convert easily into new customers who remain loyal to you FOREVER.
So what are you and your business known for? What makes your business and your products/services unique? Please share in the comments.
Lastly, and as always, please CONTACT US if you would like to have an exploratory chat on how we can help you devise or refine your USP and transform and turnaround your underperforming and copy-cat marketing messaging.
“Forget about the crowds, the size of the school, their fancy uniforms, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.” – “Hoosiers” Coach Norman Dale played by Gene Hackman.
In the small business arena, there are three fundamentals every business MUST have in place to not only survive but also THRIVE.
First, your business must stand out from the crowd, and it must be “unique.” You MUST establish an all-important market-dominating position.
Second, your business must offer extraordinary and exceptional value. Your prospects, no matter who they are or what they’re buying, always want the best deal. However, that doesn’t mean the lowest price. Again, that doesn’t mean the lowest price. Rather, it means the most value for the price they pay. That is, they will gladly pay a higher price, as long as the perceived value is greater than the price. The keywords here, of course, are “perceived value.”
The third and final fundamental may be the most important of the three. You must have a compelling message that confidently communicates the first two fundamentals. You must be able to explain to someone quickly and succinctly what it is you do, and how your product or service will benefit them.
With these three fundamentals firmly in place, you instantly separate your business from your competition and immediately position yourself as the dominant player in your market. Your prospects will literally be thinking to themselves that they would be absolute fools if they bought your product or service from anyone else but you. These three fundamentals are absolutely crucial when you need to generate more leads, attract more clients, and make more money.
Is your business fundamentally sound and predicated upon these core business-building principles?
If not, and you’re serious about recovering, regrowing, and revitalizing your small business, please CONTACT US to schedule an initial strategy consultation.
It’s your time! Focus on the fundamentals and reach new heights TODAY!
What if I told you that consumers will tell 16 people about subpar service encounters?… Conversely, they will inform only nine others about positive, memorable customer service experiences.
Did you know that consumers value quality customer service so much that they will pay more to receive it?… In fact, 70% indicated they would spend 13% more on average with businesses that deliver stellar service. As you can see, higher customer satisfaction levels lead to more spending!
Are you aware that 78% have canceled a transaction or taken their business elsewhere upon encountering negative, frustrating customer service?… If it wasn’t obvious already, consumers will indeed rebel with their wallets and then proceed to influence and persuade many others to avoid those lackluster establishments as well.
These findings and more originated from the American Express® Global Customer Service Barometer reports on consumer sentiment concerning the state of customer service in America… Pretty interesting survey findings, right?
It’s clear that customer experience can profoundly impact client acquisition, engagement, and retention. Although this research study is typically targeted towards individuals, it is safe to say that the same attitudes and preferences on customer service hold true in the B2B world as well.
Companies that differentiate themselves from the competition by providing superior customer service will earn repeat business from clients and begin to receive more referrals. On the other hand, customers that do not consistently deliver positive and meaningful customer experiences will suffer instant client churn and defections and lose drastic revenue.
Based on our ten plus years of experience in working on high-priority, high-profile customer experience management strategic initiatives for rapidly growing small businesses and global financial institutions, our client results match up with the findings of American Express. By continually measuring, monitoring, and improving the customer experience, firms can be more in tune with evolving service preferences and provide better service to their high-value clients and outperform their competition.
If you are looking to considerably improve your customer retention rates, response times to customer inquiries, customer lifetime values (LTV), and customer satisfaction rates year in and year out, RevSherpas can help.
The RevSherpas Customer Experience Strategy Consulting Services Suite:
CRM RFP Vendor Selection, ROI, and Business Case Formulation
Digital Customer Experience (CX) Transformation Strategic Roadmaps
Sales and Marketing Current State Audits
Customer Journey Mapping and Future State Process Improvement
Market Dominating Brand Positioning and Lead Generation Maximization
Account Segmentation and Pricing Optimization
Client Retention/Reactivation Strategies
Voice-of-the-Customer (VoC) Feedback Surveys and Analysis
Memorable “Wow” Customer Experience Design
Employee Engagement Assessments and Organizational Change Management
Due to our extensive CRM and revenue growth acceleration consulting background, we’ve developed a solid understanding of the complex challenges facing inundated business owners in today’s extremely volatile economy and highly competitive landscape. We’ve seen firsthand how the prevalent use of flawed, ineffective marketing tactics, cumbersome sales pipeline opportunity tracking tools, and the overreliance on decentralized client data stifles the operational efficiency, decision-making velocity, and growth of many businesses across a multitude of industries.
Luckily for small to mid-sized businesses, the recent onslaught of technological innovations and improvements in mobile, cloud computing, P2P payment systems, artificial intelligence, and robotics has made streamlining and automating core marketing, sales, customer engagement, and service activities easier and more affordable than ever before!
In fact, many sophisticated prospecting, lead tracking, sales pipeline management, and marketing autoresponder solutions that were previously only available at the larger enterprise level for Fortune 500 corporations and leading global brands are now accessible to everyone, including both established and aspiring, hungry business owners, such as yourself.
Let us show you how to set up systems in as little as sixty days that increase your client retention, repeat purchases, renewals, referrals, and revenue without having to spend a dime on marketing or hiring a team of 20 high-priced management consultants!
Please call (800)569-1374 or email Sales@RevSherpas.com if you would like to further vet, evaluate, and candidly discuss how we can quickly elevate your service levels to stand out from their competition.
We are committed to empower and enable local, mission-driven businesses to exponentially outperform in any economy and avoid brand extinction.
Has the recent prolonged uncertainty from economic volatility stalled or veered your business off course?
In today’s turbulent conditions, elevating to the top and reaching your target destination can definitely be nerve-wracking and exhausting. Trying to navigate such treacherous terrain by yourself is no longer a winning formula.
So there has to be a better way, right?
That’s where RevSherpas comes in!
As your Trusted Advisor or Sherpa, we promise to:
Steer you in the right direction.
Lead you up faster, smoother, and less bumpy paths.
Better insulate you from unexpected disruptions.
Help you quickly adapt and course-correct as needed.
Our seasoned revenue growth acceleration coaches and customer experience strategy consultants will guide and support you to achieve your goals swiftly and safely en route to taking your business to new heights!
RevSherpas. Client Focused. Elevated Results.
Schedule your initial strategy consultation to get your business off shaky ground here.
P.S. If your business is struggling and you would like assistance in securing additional funding, training, and support to get back on track, ask us about our new Small Business Grant Program to see if you qualify.
Thank you for your continued support and interest in RevSherpas! To aid your due diligence, we wanted to highlight who we are, what we do, and what makes us unique.
Who We Are:
Based in Houston, we are a boutique customer experience management strategy and revenue growth acceleration coaching agency serving small to mid-sized businesses in Texas, as well as the rest of the U.S., Canada, and Latin America.
What We Do:
Our Core Competencies are:
Boosting employee efficiency and engagement.
Optimizing the customer experience to deepen client loyalty.
Maximizing lead generation and marketing campaign results quickly, inexpensively, and with less effort.
Improving sales conversions to increase 𝘳𝘦𝘷𝘦𝘯𝘶𝘦𝘴 𝘢𝘯𝘥 𝘦𝘹𝘱𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘩𝘢𝘳𝘦.
Why Clients Choose Us:
Specialized Expertise and Proven Track Record
We have 10+ years of experience leading global customer relationship management (CRM) and digital customer experience strategic transformations. As an industry thought leader for over a decade, we know what to coach you to do and what not to do. Unlike many other consultants, we are specialists and not generalists. Our specialization and sole focus is IMPROVING AND INNOVATING THE CUSTOMER EXPERIENCE. To do so, we enhance your CRM strategies, processes, and emerging technologies to drive operational efficiencies, increase customer satisfaction, and ultimately ACCELERATE REVENUE GROWTH.
Proactive Attention and 1-on-1 Senior Leadership Support
Our Founder, Managing Director, and multi-published author, Kevin Wessels, is your dedicated business growth advisor, sales and marketing strategist, and daily point of contact. We do not staff your project with non-business-savvy junior or offshore resources. Nor do we use it for on the job training. Plus, you won’t get bounced around between departments for any customer support inquiries. Overall, we provide a more timely, PERSONALIZED LEVEL OF SERVICE, just like we advise our clients to do.
Fresh Perspectives and Fast Track Results
To kickstart your firm’s revitalization, we deliver high-impact results in days and weeks rather than months and years with sales and marketing “quick wins”. Ongoing, we provide innovative, yet achievable business growth strategies that consistently deliver a SUPERIOR, DIFFERENTIATED CUSTOMER EXPERIENCE and also establish and solidify your MARKET DOMINATING POSITION.
Ignite your startup, turnaround, or expansion TODAY!
Contact us or call (800)569-1374to request your free initial business development strategy session.
Are you a small business owner spending countless hours attempting to generate leads, attract new clients, and increase your revenues and profits, but seeing very little in the way of results?
Unfortunately, you’re not alone, particularly with today’s economic turmoil.
What if I told you that DOUBLING YOUR REVENUES and CREATING STEADY, PREDICTABLE CASH FLOW was more achievable than you thought and that it could be done quickly, inexpensively, and with less effort, even in a down market?
Would you be interested?
Absolutely, but how is that even possible, right?
As a boutique customer experience strategy consulting and business elevation coaching agency, RevSherpas equips small to mid-sized businesses to not only SURVIVE turbulent economic conditions but also THRIVE going forward.
Sounds awesome, right?
Let’s explore how…
Your Problems and Pain Points
As we partner with you to IGNITE YOUR TURNAROUND, here are some common examples of client problems we solve for:
In terms of your Lead Generation and Marketing…
Are you discouraged by your sporadic or non-existent lead flow and the increasingly low quality and infrequent referrals you receive?
Are you fed up with the weak ROI produced by your paid advertising campaigns?
Are you overwhelmed and confused by which social media “shiny object” advertising tactic of the day actually delivers results?
Are you disappointed with the number of leads coming from your company’s website?
Do any of these pain points hit home?
We thought so…Don’t worry, you’re definitely not alone!
In the case of your Sales Process and Results…
Are you dissatisfied with your sales closing ratios?
Are you concerned with your lack of repeat business?
Are you sick and tired that you frequently have to discount to win business?
Are you unsettled and vulnerable to wild month-to-month revenue swings?
Are you embarrassed to admit that stale, inconsistent, and inaccurate sales forecast data kept in separate spreadsheets repeatedly flaws or delays leadership’s decision-making?
Which of these problems are holding you back?
In the area of Client Service…
Are you overly stressed about a recent rise in client defections?
Are you alarmed because your competitors have higher levels of employee engagement, better understand the needs of your clients, and have more loyal customers and raving fans than you do?
Are you inundated with the amount of inquiries from clients, suppliers, partners, investors, and colleagues?
Are you baffled as to how long it takes to search for and locate prospect or client data points, documentation, and past interaction and purchase history?
Are you handcuffed and burdened by manual, inefficient tasks when collaborating with teammates and do you seem to run out of time every day?
Which of these pain points resonate with you the most and how much are they costing your business?
Not to fear, we have reliable remedies to your most pressing business challenges.
If you’re highly motivated and committed to overcome and address your biggest obstacles, we can help, regardless if you are in startup, turnaround, or expansion mode.
Imagine having a personalized step by step game plan to GROW AND SCALE FASTER than ever before while drastically SAVING TIME and LOWERING YOUR STRESS!
Let’s talk NOW about how we can ELEVATE your business or practice to the NEXT LEVEL!
Call (800)569-1374 or send an email to hello@RevSherpas.com to request a free initial business growth strategy consultation.