Tag: Small Business Marketing

Accelerate New Hire Onboarding and Ramp Up with RevSherpas

As small to mid-sized businesses look to grow market share or enter new markets, they often hire new staff.  Many times, though, the addition of more personnel does not always lead to more work getting done overall, less workload for others, enhanced client service, or better territory coverage.  The reason for these unanticipated, unintended, and unfortunate consequences is that firms’ technology infrastructure, or lack thereof, impedes employee productivity and progress as the organization grows.

Photo by Sebastian Herrmann on Unsplash

In particular, companies without a leading-edge CRM system in place experience significant challenges when onboarding new employees.  After all, learning a new role and a new organizational hierarchy and culture can be hard enough in itself. Complicating matters, a new hire without CRM is going to struggle to get up to speed quickly, regardless if she was brought on due to a new role or division being created, a firm experiencing enormous growth, or a department undergoing high turnover.

Below, I have summarized some of the negatives a new hire will face without CRM and contrasted them with some of the pluses she will have if a robust, intuitive CRM platform is available.

As the new employee comes onboard without CRM, he probably will not be the only one struggling to locate data on clients, prospects, sales opportunities, and service cases due to the abundance of legacy, disparate systems and delayed or non-existent information flow between various departments and channels. Lack of visibility into all client and stakeholder relationships results in too much administrative work done in a vacuum and excessive duplication. Client trust diminishes, especially if ongoing staff turnover compounds these operational bottlenecks and inefficiencies.

On the other hand, CRM streamlines and automates common sales, marketing, and service processes and gives employees, particularly new hires, the information that they need to succeed. New employees can find key background info on customers and partners and come across as if they have been with the firm managing their sales territory for over a decade. The resulting productivity and performance gains from CRM thereby quickly justify the hiring of the new staff.

Are your sales units and new hires still struggling to get by without a solid CRM system and strategy? 

Are you still not sure if you need a CRM or how it can help your firm operate more efficiently, serve your clients more effectively, and scale faster?

Are you overwhelmed by the plethora of options in the CRM software marketplace?

Have you recently experienced a choppy software implementation with your IT consulting partner or feel you overpaid for the junior, overhyped resources who worked on your project?

Do you wish you could deliver results faster to your customers and employees/CRM users?

Do you desire to transform your digital customer experience, but lack the in-house expertise and just not sure where to start?

As a leading boutique CRM and Customer Experience Strategy Consulting firm, RevSherpas can help point you in the right direction and grow your business!

CONTACT US to explore a potential partnership and to schedule a complimentary discovery and strategy consultation session.

Provide 5-Star Service and Optimize Customer Delight with RevSherpas

What if I told you that consumers will tell 16 people about subpar service encounters?… Conversely, they will inform only nine others about positive, memorable customer service experiences.

Did you know that consumers value quality customer service so much that they will pay more to receive it?… In fact, 70% indicated they would spend 13% more on average with businesses that deliver stellar service.  As you can see, higher customer satisfaction levels lead to more spending!

Are you aware that 78% have canceled a transaction or taken their business elsewhere upon encountering negative, frustrating customer service?… If it wasn’t obvious already, consumers will indeed rebel with their wallets and then proceed to influence and persuade many others to avoid those lackluster establishments as well.

These findings and more originated from the American Express® Global Customer Service Barometer reports on consumer sentiment concerning the state of customer service in America… Pretty interesting survey findings, right?

It’s clear that customer experience can profoundly impact client acquisition, engagement, and retention.  Although this research study is typically targeted towards individuals, it is safe to say that the same attitudes and preferences on customer service hold true in the B2B world as well.

Image by Gerd Altmann from Pixabay

Companies that differentiate themselves from the competition by providing superior customer service will earn repeat business from clients and begin to receive more referrals. On the other hand, customers that do not consistently deliver positive and meaningful customer experiences will suffer instant client churn and defections and lose drastic revenue.

Based on our ten plus years of experience in working on high-priority, high-profile customer experience management strategic initiatives for rapidly growing small businesses and global financial institutions, our client results match up with the findings of American Express.  By continually measuring, monitoring, and improving the customer experience, firms can be more in tune with evolving service preferences and provide better service to their high-value clients and outperform their competition.

If you are looking to considerably improve your customer retention rates, response times to customer inquiries, customer lifetime values (LTV), and customer satisfaction rates year in and year out, RevSherpas can help.

The RevSherpas Customer Experience Strategy Consulting Services Suite:

  • Customer Relationship Management (CRM) Readiness Assessments
  • CRM RFP Vendor Selection, ROI, and Business Case Formulation
  • Digital Customer Experience (CX) Transformation Strategic Roadmaps
  • Sales and Marketing Current State Audits
  • Customer Journey Mapping and Future State Process Improvement
  • Market Dominating Brand Positioning and Lead Generation Maximization
  • Account Segmentation and Pricing Optimization
  • Client Retention/Reactivation Strategies
  • Voice-of-the-Customer (VoC) Feedback Surveys and Analysis
  • Memorable “Wow” Customer Experience Design
  • Employee Engagement Assessments and Organizational Change Management

Due to our extensive CRM and revenue growth acceleration consulting background, we’ve developed a solid understanding of the complex challenges facing inundated business owners in today’s extremely volatile economy and highly competitive landscape. We’ve seen firsthand how the prevalent use of flawed, ineffective marketing tactics, cumbersome sales pipeline opportunity tracking tools, and the overreliance on decentralized client data stifles the operational efficiency, decision-making velocity, and growth of many businesses across a multitude of industries.

Luckily for small to mid-sized businesses, the recent onslaught of technological innovations and improvements in mobile, cloud computing, P2P payment systems, artificial intelligence, and robotics has made streamlining and automating core marketing, sales, customer engagement, and service activities easier and more affordable than ever before!

In fact, many sophisticated prospecting, lead tracking, sales pipeline management, and marketing autoresponder solutions that were previously only available at the larger enterprise level for Fortune 500 corporations and leading global brands are now accessible to everyone, including both established and aspiring, hungry business owners, such as yourself.

Let us show you how to set up systems in as little as sixty days that increase your client retention, repeat purchases, renewals, referrals, and revenue without having to spend a dime on marketing or hiring a team of 20 high-priced management consultants!

Please call (800)569-1374 or email Sales@RevSherpas.com if you would like to further vet, evaluate, and candidly discuss how we can quickly elevate your service levels to stand out from their competition.

We are committed to empower and enable local, mission-driven businesses to exponentially outperform in any economy and avoid brand extinction.

Will yours be next?

Get Your Business Back On Track With RevSherpas!

Has the recent prolonged uncertainty from economic volatility stalled or veered your business off course?

In today’s turbulent conditions, elevating to the top and reaching your target destination can definitely be nerve-wracking and exhausting.  Trying to navigate such treacherous terrain by yourself is no longer a winning formula.

Photo by Lucas Clara on Unsplash

So there has to be a better way, right?

That’s where RevSherpas comes in!

As your Trusted Advisor or Sherpa, we promise to:

  1. Steer you in the right direction.
  2. Lead you up faster, smoother, and less bumpy paths.
  3. Better insulate you from unexpected disruptions.
  4. Help you quickly adapt and course-correct as needed.

Our seasoned revenue growth acceleration coaches and customer experience strategy consultants will guide and support you to achieve your goals swiftly and safely en route to taking your business to new heights!

Onward…Upward…Forward!

RevSherpas. Client Focused. Elevated Results.

Schedule your initial strategy consultation to get your business off shaky ground here.

P.S. If your business is struggling and you would like assistance in securing additional funding, training, and support to get back on track, ask us about our new Small Business Grant Program to see if you qualify.

Revitalize Your Small Business With RevSherpas!

Are you a small business owner spending countless hours attempting to generate leads, attract new clients, and increase your revenues and profits, but seeing very little in the way of results? 

Unfortunately, you’re not alone, particularly with today’s economic turmoil.

What if I told you that DOUBLING YOUR REVENUES and CREATING STEADY, PREDICTABLE CASH FLOW was more achievable than you thought and that it could be done quickly, inexpensively, and with less effort, even in a down market?

Would you be interested? 

Absolutely, but how is that even possible, right?

Enter RevSherpas…

As a boutique customer experience strategy consulting and business elevation coaching agency, RevSherpas equips small to mid-sized businesses to not only SURVIVE turbulent economic conditions but also THRIVE going forward.

Sounds awesome, right?

Let’s explore how…

Your Problems and Pain Points

As we partner with you to IGNITE YOUR TURNAROUND, here are some common examples of client problems we solve for:

In terms of your Lead Generation and Marketing…

  • Are you discouraged by your sporadic or non-existent lead flow and the increasingly low quality and infrequent referrals you receive?
  • Are you fed up with the weak ROI produced by your paid advertising campaigns?
  • Are you overwhelmed and confused by which social media “shiny object” advertising tactic of the day actually delivers results?
  • Are you disappointed with the number of leads coming from your company’s website?

Do any of these pain points hit home? 

We thought so…Don’t worry, you’re definitely not alone!

In the case of your Sales Process and Results…

  • Are you dissatisfied with your sales closing ratios?
  • Are you concerned with your lack of repeat business?
  • Are you sick and tired that you frequently have to discount to win business?
  • Are you unsettled and vulnerable to wild month-to-month revenue swings?
  • Are you embarrassed to admit that stale, inconsistent, and inaccurate sales forecast data kept in separate spreadsheets repeatedly flaws or delays leadership’s decision-making?

Which of these problems are holding you back? 

In the area of Client Service…

  • Are you overly stressed about a recent rise in client defections?
  • Are you alarmed because your competitors have higher levels of employee engagement, better understand the needs of your clients, and have more loyal customers and raving fans than you do?
  • Are you inundated with the amount of inquiries from clients, suppliers, partners, investors, and colleagues?
  • Are you baffled as to how long it takes to search for and locate prospect or client data points, documentation, and past interaction and purchase history?
  • Are you handcuffed and burdened by manual, inefficient tasks when collaborating with teammates and do you seem to run out of time every day?

Which of these pain points resonate with you the most and how much are they costing your business?

Not to fear, we have reliable remedies to your most pressing business challenges.

If you’re highly motivated and committed to overcome and address your biggest obstacles, we can help, regardless if you are in startup, turnaround, or expansion mode.

Imagine having a personalized step by step game plan to GROW AND SCALE FASTER than ever before while drastically SAVING TIME and LOWERING YOUR STRESS!

Photo by Aaron Sebastian on Unsplash

Let’s talk NOW about how we can ELEVATE your business or practice to the NEXT LEVEL! 

Call (800)569-1374 or send an email to hello@RevSherpas.com to request a free initial business growth strategy consultation.

It’s your time!  

Survive, Thrive, and Emerge Even Stronger in Tumultuous Times!

In today’s unprecedented tumultuous economy, evolving shelter-in-place orders, rigorous social distancing guidelines, and dampening consumer demand continue to wreak havoc on small businesses.  As a local business owner, you’re wondering what immediate action steps you can take to better weather the storm and survive the COVID-19 crisis.  After all, the companies that are unable to adapt to the new way of doing business, that provide inferior customer service, and that don’t consistently exceed customer expectations will continue to struggle and unfortunately be out of business before they know it.  

If you find yourself stuck in the current COVID-19 chaos or frequently seeing very little in the way of results, despite spending countless hours attempting to generate leads, attract new clients, and increase your revenues and profits, RevSherpas can help.  

We tackle these challenges head-on and enable small to mid-sized businesses to not only survive turbulent economic conditions but also thrive going forward.

Imagine emerging from this pandemic even stronger than before!

Are You Experiencing These Pain Points?

As we partner with you to ignite your turnaround, here are some common client problems we solve for:

  • Sporadic or non-existent lead flow
  • Increasingly low quality and infrequent referrals
  • Weak ROI produced by your paid advertising campaigns
  • Subpar sales closing ratios and lack of repeat business
  • Sudden surge in client defections and wild month-to-month revenue swings
  • Stale, inconsistent, and inaccurate data that repeatedly flaws or delays leadership’s decision-making
  • Non-centralized and difficult to find client purchase history, prior interaction logs, and key documentation
  • Manual, inefficient prospect meeting prep, sales opportunity pipeline updates, and client at-risk escalations

Which of these pain points resonate with you the most? 

And do you know how much they’re costing your business?

It’s probably more than you’d like to admit, right?

Fear not, we have proven solutions to your problems, regardless if you are in startup, turnaround, or expansion mode.  If you’re highly motivated and committed to overcome and address your most pressing business challenges, we can help.

The RevSherpas Solution

Over the course of our partnership, RevSherpas will educate, empower, and enable you to increase staff productivity, which will boost employee engagement and maximize client focus.

Then, we’ll advise and coach you on how to implement more effective marketing campaigns, generate all the leads you can handle, and simplify and standardize your sales process to close more deals.

By delivering a smoother and more satisfying prospect and customer experience with enhanced service levels, you’ll find it easier to distinguish yourself from competitors, deepen client loyalty, and expand wallet share with more cross-sell and upsells to ultimately accelerate revenue growth.  

Are you ready to DOUBLE (or even TRIPLE) REVENUES, and CREATE STEADY, PREDICTABLE CASH FLOW…quickly, inexpensively, and with less effort?

Next Steps to Go Next Level

Imagine having a comprehensive, proven blueprint to grow and scale faster and EXPONENTIALLY OUTPERFORM IN ANY ECONOMY!

Isn’t it finally time to get unstuck and make a change in your life and business to reach your full potential and improve business performance while gaining more control of your time and significantly reducing your stress?

Our proven business growth expertise, in-depth customer-focused actionable insights, marketing creativity, sales enablement savvy, and intense drive and dedication to your success can help kickstart your revitalization and quickly pivot to make your dream of further building, systematizing, and expanding your own multi-million dollar business a reality.

Let’s ELEVATE YOUR BUSINESS or PRACTICE to the NEXT LEVEL!

Call (800)569-1374 or send an email to hello@RevSherpas.com to request a free initial consultation and business development strategy session.

Let’s get started and make it happen TODAY!

Stop Wasting Your Marketing Budget!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

As a result, you have an audience to market to and they generate an added value from their current base.

So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success.

LV = (P x F) x N – MC

Here’s what it all means:

  • LV is the lifetime value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)

Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.

So, here’s your step-by-step process:

  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.

If you need help working through this process, check out our FREE test drive for the most comprehensive system of small business marketing tools and resources.

Focus First On Your Current Customers

Though many businesses focus solely on attracting new customers, you NEED to spend a good chunk of your time retaining current and former customers. After all, these are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and junk out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay off many-fold.

Houston-Based RevSherpas LLC Announces New Strategic Consultancy for Small Business Owners

Global CRM strategic advisor and author launches boutique customer experience management consulting agency to aid in the adaptation of more remote business operations

HOUSTON, Texas, May 20, 2020 (SEND2PRESS NEWSWIRE) — As many small businesses face uncertainty surrounding restructuring and are being forced into new operating paradigms like remote commerce, one consulting firm has launched to fill the desperate need of a revenue growth acceleration strategic advisor.

As a new consulting and coaching agency, RevSherpas LLC aims to assist business owners by utilizing their deep experience in strategic customer relationship management (“CRM”) and customer experience (“CX”) transformation to deepen client loyalty and elevate business performance.  The Houston-based agency is now offering consultations and services through remote servicing via phone, video conferencing, and screen shares. Unlike other generalist consulting firms, all service offerings specialize in advancing the customer experience and CRM systems and processes for companies.

Founder Kevin Wessels leads the company with 10+ years of strategic sales and marketing consulting experience. His expertise focuses on accelerating revenue growth and optimizing cash flow for business owners via customer engagement strategies and tactics in client attraction, acquisition, retention, and reactivation. Proficient in Spanish, he is also uniquely qualified to serve a vast array of clients with unique customer bases.

We specialize in helping business owners or sales and marketing executives overcome the myriad challenges currently presenting themselves during this COVID-19 epidemic,” states company founder Kevin Wessels. “Our mission of being client-focused is something we stand by.”

He adds, “Not a day goes by without small businesses closing and global brands adjusting their future quarterly – even annual earnings forecasts significantly down due to widespread supply chain disruptions and dampening customer demand. We have the tools in place to address these challenges head on.”

RevSherpas’ goal is to support business owners and marketing executives who need to overcome the specific challenges presenting themselves in the wake of the current pandemic. They help their clients achieve the aforementioned benefits in order for their companies to be sustainable, adaptive, and excel in a more remote environment.

About the Company:
RevSherpas LLC is a Houston, Texas-based boutique consulting agency focused on educating, empowering, and enabling small to mid-sized businesses to exponentially outperform in any economy, transform from industry laggards to leaders, and dominate their competition. The company’s customer experience consulting and business elevation coaching services accelerate revenue growth and increase client retention for business owners, CMOs, and CIOs throughout the US, Canada, and Latin America.

For more information regarding RevSherpas, please contact Founder & Managing Director, Kevin Wessels directly at 1-800-569-1374 or via email at kevin@revsherpas.com.

To learn more about the company and the remote consulting services being offered, please visit https://revsherpas.com for more details.

Franchise Prototype 101

In our  last post we talked about the first three of the seven specific areas you need to consider in your franchise prototype process. As a refresher, here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These seven pillars form the foundation for the growth and ongoing success of your business. Now, we are going to cover the last four.

Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. Yet, you keep watering, fertilizing and nurturing it. Your ideas will grow the trunk and each of these strategies will extend out as the branches of your now strong tree. Finding the perfect support staff, employees, vendors/suppliers and other relationships will make your tree flourish with leaves and flowers.

Management Strategy
The way you structure your management team is not only essential to your growth, but the happiness of your employees and, ultimately, your customers/clients. This strategy is results-oriented and doesn’t depend on the people, but the actual system that’s in place.

A management strategy is, in short, a set of standards that includes goals, rules, a mission statement and other concrete guiding principles that tell your employees how to act, your management how to grow your business, and your customers/clients what to expect. These should all be in perfect alignment with your business goals.

People Strategy
You need to put together a people or “employee appreciation” strategy that shows your employees how you feel about their job performance and dedication to your business. They also need to understand “why” they are doing specific tasks. This helps them to personally connect to their job which, in turn, leads to better production and a happier workplace.  There are a number of strategies you can use to keep work interesting and to heighten and maintain employee engagement:

  • Short-term Performance Reward Contests
  • Long-term Performance Incentive Programs
  • Employee of the Month
  • Performance/Holiday Bonuses

These are just a few of the ideas you can use. One of the best ways to appreciate your employees is by calling a meeting and asking them how they would like to be rewarded.  Think about it for a while and put the best idea into play. Keep it fresh and change up the reward and recognition program you use from time to time to keep your employees guessing. Once they get used to the prize, it’s time for a whole new approach.  You need to build a community within your company. There needs to be support, appreciation and respect. The more “at home” an employee feels, the better they will perform and the more loyalty they’ll have.

Marketing Strategy
Marketing is, of course, essential to the success of any business, but it also must work cohesively with the other strategies you’re using. There are two major components of a successful marketing strategy:  1) the demographic profiles and 2) psychographic profiles of your customers.  The psychographic tells you what your customers are most likely to buy and the demographic tells you who they are, which can help you learn why they buy specific items. Without this information, it simply doesn’t matter how good your business prototype is.

Systems Strategy
There are three types of systems in every business:

  • Hard Systems
  • Soft Systems
  • Information Systems

Hard systems refer to inanimate system or systems that have no “life”, such as computers, in-house servers, storage devices, or other capital equipment.  Soft systems are those that could be living. Information systems which are, of course, everything else, including customer data, product information, financial…anything with data and numbers.

The most important of all three systems is the soft systems because it includes the sales and training systems your business uses. In your sales system the two keys to success are: structure and substance. Structure being what you sell and substance being how you sell it.

All three systems are essential to the success of your business.  While they all have their own very specific roles, they all must work together to get the job done. This also goes for your entire business development program.

On that note, I want to take a moment to recap the main themes we’ve covered in the recent business development lessons from our blog.

First, we explored the entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • A projected targeted profit

Next, we covered the essential three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

Then, we highlighted the four different stages of a business life cycle are:

  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity

Also, we illuminated the three core concepts of the franchise model, if you are considering that path to expand your business:

  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards

Additionally, we addressed the three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

Lastly, we specified the seven areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

We can help you define, design, develop, and deploy the appropriate business model and business development strategy and processes to turbocharge your business and leapfrog your competition. Please contact us to learn more about how our innovative, proven e-Marketing platform and business elevation coaching services can take your business to the next level.

5 Keys to Mesmerizing Marketing Campaigns

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.

The 5 essential keys are:

  1. Define your Unique Selling Proposition (USP)
  2. Put an effective sales offer to work
  3. Avoid the marketing pitfalls
  4. Use a world-class marketing perspective
  5. Get results!

We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.

Define Your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the perspective of the customers/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

Put An Effective Sales Offer To Work

To develop an effective sales plan, you need to:

  1. Put together a headline that gets immediate attention.
  2. Share benefits of your products/services speaking from the customers’ perspective.
  3. Identify the specific needs met by your products/services.
  4. Make it easy to do business with you by offer guarantees.
  5. Share your specific sales proposition.
  6. Walk your customers/clients through how they should respond and act.
  7. Motivate with a call to action.

What this all means is, you need to put together what makes your products/services special and compel customers to buy. If they don’t feel like they NEED your product, they won’t buy. You need to answer a question, solve a problem or feed an obsession. You need to provide them with all the information they require to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

Avoid The Marketing Pitfalls

There are 5 major marketing pitfalls many businesses fall into and you should avoid:

  1. Ignore market testing and push on with an inaccurate plan.
  2. Offer an incomplete case, or reasons, throughout their marketing plan.
  3. Fail to notice the needs of their prospective customers/clients.
  4. Fail to diversify their marketing options.
  5. Fail to get market opinions on their offers.

These are all areas to avoid. If you’ve been working through these lessons, avoiding these pitfalls should be easy and natural.

Use A World-Class Marketing Perspective

World-Class marketing perspective is important, especially if you want to attract customers/clients from all over the world. You can do this via a number of different techniques and activities:

  1. Keep a marketing journal and scribble down anything innovative you see.
  2. Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working.
  3. Order from your own company under a different name and analyze the process of ordering, shipping, online store, customer service and the product itself. This will show you where the areas for improvement in the customer experience.
  4. Read every quality ad you can find and keep a file for future ideas to consider.
  5. When out in public, watch how consumers behave in different situations and how they consider their purchases.
  6. Step down a notch or two and work on the front lines with your sales and customer service staff.
  7. Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
  8. Always listen to feedback from employees and customers.
  9. Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not.
  10. Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
  11. A great marketing plan can only get better. Continue to fine tune and refine your marketing plan based on testing results and feedback.
  12. Be classy in your marketing. Make sure your marketing and advertising fits your company image, products/service and quality.
  13. Improve your best marketing areas and drop those that aren’t working.
  14. Focus on what you say, not how you say it. The best marketing ideas turn into the best marketing naturally.
  15. Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.

By using these techniques you can put your name out there to the world and become one of the top brands in your industry.

Get Results!

The last area we are going to talk about is the best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of receiving positive word-of-mouth advertising. You can satisfy your customers by:

  1. Providing quality products/services
  2. Providing high quality customer service
  3. Providing a low-pressure, highly informative sales experience
  4. Taking all the risk away with a great guarantee

To generate more business, there are a couple of simple techniques that work every time:

  1. Build your database with a contest.
  2. Do regular mailings with sales, discounts, or other incentives.
  3. Find other creative ways to keep your current customers coming back for more.

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