“Forget about the crowds, the size of the school, their fancy uniforms, and remember what got you here. Focus on the fundamentals that we’ve gone over time and time again.” – “Hoosiers” Coach Norman Dale played by Gene Hackman.
In the small business arena, there are three fundamentals every business MUST have in place to not only survive but also THRIVE.
First, your business must stand out from the crowd, and it must be “unique.” You MUST establish an all-important market-dominating position.
Second, your business must offer extraordinary and exceptional value. Your prospects, no matter who they are or what they’re buying, always want the best deal. However, that doesn’t mean the lowest price. Again, that doesn’t mean the lowest price. Rather, it means the most value for the price they pay. That is, they will gladly pay a higher price, as long as the perceived value is greater than the price. The keywords here, of course, are “perceived value.”
The third and final fundamental may be the most important of the three. You must have a compelling message that confidently communicates the first two fundamentals. You must be able to explain to someone quickly and succinctly what it is you do, and how your product or service will benefit them.
With these three fundamentals firmly in place, you instantly separate your business from your competition and immediately position yourself as the dominant player in your market. Your prospects will literally be thinking to themselves that they would be absolute fools if they bought your product or service from anyone else but you. These three fundamentals are absolutely crucial when you need to generate more leads, attract more clients, and make more money.
Is your business fundamentally sound and predicated upon these core business-building principles?
If not, and you’re serious about recovering, regrowing, and revitalizing your small business, please CONTACT US to schedule an initial strategy consultation.
It’s your time! Focus on the fundamentals and reach new heights TODAY!